Umoya woShishino
Utshintsho oluqhubekayo, ubuganga bokuguqula, ukufuna ukugqwesa, okusekwe kwimfezeko, ukusungula izinto ezintsha njengomphefumlo.
Ifilosofi yoShishino
Umgangatho wenqanawa, idumela lokuhamba ngenqanawa, ixabiso elifanelekileyo, ukugcinwa kobomi bonke.
Umgangatho weMveliso
Umgangatho wemveliso umisela amandla emveliso, ukufumanisa iingxaki ngexesha elifanelekileyo, kunye nonyango olukhawulezileyo ukuqinisekisa ukuphuculwa kwexesha lomgangatho wemveliso.
Inkonzo eyenzelwe
Ukuphumeza ulawulo oluqhubekayo lokulandela umkhondo wabathengi, ukunxibelelana nabathengi ngexesha elifanelekileyo, ukuseka ingcamango yenkonzo yomthengi echanekileyo, ukwandisa intsingiselo yenkonzo yabathengi, kunye nokubonelela abathengi ngeenkonzo ezisebenzayo.
Uphuhliso lweShishini
Ukubambelela kwizinto ezijoliswe ebantwini, ukomeleza uxanduva, ulawulo oluneenkcukacha;ukuqulunqa amaqhinga kunye nokucacisa iinjongo;ingqwalasela kwishishini eliphambili, amashishini amaninzi ngexesha elinye, ukuya kwiintlobo ngeentlobo, uphuhliso oluzinzileyo.
Umbono woShishino
Ukwakha i-guangshan uphawu oludumileyo.
IQhinga loQeqesho
Ukuzalisekisa ngokupheleleyo inkqubo yoqeqesho ekujoliswe kuyo ukubonelela ngeqonga lophuhliso olukumgangatho ophezulu kuye wonke umsebenzi owuthandayo umsebenzi wenkampani.